Organizations are looking to exploit all the sources of data that they can collect and manage to leverage data as an asset and drive competitive advantage. Big data is a term applied to a new generation of software applications and system and storage architecture, all designed to provide business value from unstructured data. Big data sets require advanced tools, software, and systems to capture, store, manage and analyze the data sets, all in a time-frame that preserves the intrinsic value of the data.